Stop Losing Qualified Clients to a Confusing Customer Journey.

You’re getting attention, but too many people are visiting your website, downloading your freebie or engaging with your content, then disappearing without taking the next step.

  • "I'm getting attention but not enough clients."

  • "People download my freebie and disappear."

  • "I have too many links and offers."

  • "I don't know what people should do after they find me."

  • "My website is confusing."

  • "I have a lead magnet, but it's not leading anywhere."

If any of these sound familiar, you're in the right place.


I've spent almost 20 years understanding how people move from curiosity to trust to purchase in the real world. Now I help coaches build that same kind of customer journey online.

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★★★★★
Trusted by coaches & experts
who want more clients, not just more traffic.

YOUR CUSTOMER JOURNEY MAY BE LEAKING...

IT'S NOT JUST YOUR LANDING PAGE.

They find you.
They see your content.
They get curious.
They click to learn more.
They grab your freebie.
Then what happens next?
The journey gets messy.
Random emails. Different offers.
They disappear.
No clear next step. No client.

WHY COACHES WORK WITH ME

I don't just design pages.
I design the customer journey behind them.

STRATEGY

Most websites fail because
visitors don't know what to do next.
I map the journey first.

CONVERSION DESIGN

Every headline, section and CTA
has one purpose:
move visitors closer to booking.

AUTOMATION

No lead gets forgotten.
Your funnel keeps working
even while you're coaching.

THE JOURNEY I DESIGN

From First Click to Client

Content / Ad
They discover you.
Clear Next Step
They know where to go.
Relevant Landing Page
The message matches their interest.
Lead Magnet or Offer
They take the next step.
Nurture Based on Interest
They receive what is relevant to them.
Right Invitation
They are guided to the next decision.
Client
The journey leads somewhere meaningful.

Every step should lead naturally to the next. That’s what I design.

WHAT I LOOK FOR

In Your Free Customer Journey Audit

Is your headline clear and focused?

Can visitors understand your offer in 5 seconds?

Is there only ONE call-to-action?

Are you building trust effectively?

What happens after they leave?

You'll get a personalised report with practical recommendations you can implement - even if we don't work together.

FEATURED portfolio

Real Projects. Real Results.

Every project starts with a strategy backed customer journey
built to turn visitors into paying clients.

funnels

Lead Generation Funnel

[IMAGE_PLACEHOLDER: case-1-after, 300x180, alt='After']

Lead Generation Funnel

[IMAGE_PLACEHOLDER: case-3-after, 300x180, alt='After']

Webinar Funnel

[IMAGE_PLACEHOLDER: case-1-before, 300x180, alt='Before']

Sales Funnel

[IMAGE_PLACEHOLDER: case-2-after, 300x180, alt='After']

Sales Funnel

[IMAGE_PLACEHOLDER: case-2-after, 300x180, alt='After']

Lead Generation Funnel

[IMAGE_PLACEHOLDER: case-3-after, 300x180, alt='After']

Lead Generation Funnel

[IMAGE_PLACEHOLDER: case-1-before, 300x180, alt='Before']

Lead Generation Funnel

[IMAGE_PLACEHOLDER: case-2-after, 300x180, alt='After']

Lead Generation Funnel

[IMAGE_PLACEHOLDER: case-3-after, 300x180, alt='After']

Lead Generation Funnel

[IMAGE_PLACEHOLDER: case-1-before, 300x180, alt='Before']

Lead Generation Funnel

[IMAGE_PLACEHOLDER: case-2-after, 300x180, alt='After']

websites

[IMAGE_PLACEHOLDER: case-1-before, 300x180, alt='Before']
[IMAGE_PLACEHOLDER: case-2-after, 300x180, alt='After']
[IMAGE_PLACEHOLDER: case-3-after, 300x180, alt='After']
[IMAGE_PLACEHOLDER: case-1-before, 300x180, alt='Before']
[IMAGE_PLACEHOLDER: case-2-after, 300x180, alt='After']
[IMAGE_PLACEHOLDER: case-3-after, 300x180, alt='After']

KIND WORDS FROM CLIENTS

What Coaches Say About Working With Me

HI, I'M DELPHINE

I Don't Just Build Systems.

I Understand What Makes People Take Action.

Photo of Delphine

I spent nearly 20 years as an optometrist in Singapore, where my role went far beyond examining eyes.

I experienced the entire customer journey. From attracting people into the store through visibility and marketing, understanding why they came in, identifying their needs, recommending the right solution, guiding them through their purchase, and following up with aftercare.

That experience taught me something I now bring into the online world: A great customer journey doesn't happen by accident.

I became fascinated by one question: How can the same journey be recreated online?

Today, I help business owners map out clearer paths for their customers and build the journey around them.

From social media → landing pages → lead magnets → email automation → discovery calls and beyond.

I don't just focus on making a funnel look good.

I focus on creating a journey that helps the right people move from curiosity to action.

BEFORE WE WORK TOGETHER

The Questions Coaches Ask Before Booking a Customer Journey Audit.

I don't know what's wrong with my customer journey. Can you help me figure it out?

Absolutely. We’ll look at how someone moves from discovering you to taking the next step, and identify where the journey feels unclear, disconnected or creates unnecessary friction.

Do I need a funnel?

Not necessarily. A funnel is only one part of the customer journey. Depending on what your business needs, the solution could involve your website, lead magnet, content, funnel, or the way these pieces connect.

I already have a website. Can you improve it instead of starting over?.

Yes. If your existing website is working with the right foundation, there’s no reason to rebuild everything. I can help identify what needs improving so the website supports the journey more effectively.

Do I need a new website?

Not always. I’ll first look at what you already have and determine whether the issue is the website itself, the messaging, the conversion path, or how it connects with the rest of your customer journey.

What if I don't know what I need?

That's completely fine. You don't need to come to me with a list of tools or tell me which funnel you need. We’ll start with where you are, where you want your clients to go, and work out what needs to be in between.

What happens during the Free Customer Journey Audit?

We’ll look at your current online journey and identify the key gaps, friction points and opportunities for improvement. You’ll leave with a clearer picture of what may be getting in the way of turning attention into action.

Will I need lots of different software?

No. I believe your tech stack should be as simple as possible. I’ll recommend the tools that make sense for your current stage and business needs, not add technology just for the sake of it.

Do you only work on funnels?

No. I look at the bigger picture. Depending on what your journey needs, that may include funnels, websites, lead magnets, social media copy and the connections between them.

How long does a project usually take?

It depends on what we’re building or improving and how much is already in place. After looking at your current journey, I’ll be able to give you a clearer idea of the scope and timeline.

What if we decide not to work together?

That’s completely okay. The audit is designed to give you clarity first. There’s no obligation to work with me afterwards.

your website shouldn't just look professional

It should become Your

Best saleperson.

If visitors are leaving without taking the next step,

there's usually a reason. Let's find it together.

No pressure. No hard selling.

Just practical advice tailored to your business.